SEO (Search Engine Optimization) is like an engine in a car. The car may be designed beautifully - with the perfect colour, the ideal interior, the fancy electronics, the arwsome extras, the best tyres and safety features; but it is the actual engine which you don't see that drives most of these features & makes the car mobile. The car can be seen as your website and the engine as the SEO. Similarly, having a 'pretty looking' website is useless in this day and age, as the market is very competitive, therefore one needs an 'engine' to drive the website and this engine or catalyst is Search Engine Optimization.
SEO is basically optimising ones' website (in the actual code and content) that asssits in driving more traffic (via search engines) to your website, and in-turn assist in ranking of your website on various search engines. Ranking well on Google for example, is a prestige postion for any website owner, as this entitles your website to receive tons of traffic and this is ideally what ever website owner wants.
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SEO is a combination of analysis, research, strategies and or techniques that are used to rank your website on search engines. There are hundreds of search engines, but the most popular are Google, Yahoo, and MSN. The objective of ranking your website on search engines such as google is that approximately 90% of your traffic comes from search engines, and ranking well allows your website to receive this traffic. A search engine is like a dictionary that lists every possible word and their explainations.
SEO Analysts, SEO Strategists, SEO Consltants, SEO Agents & SEO Specialists all analyze the data on the relevant search engines, and using this information, as well as research on your specific market, will then put together an SEO strategy that suits your market type.
These SEO strategies helps market your website on search engines, where millions can now find your website, and this in-turn will market your products and services.
89% of internet users use search engines to find what they are looking for, and in February 2008 there were about 10 billion searches done in the US alone. Search Engine Optimisation (SEO) is a process of positioning a website as high as possible for organic searches on search engines. The higher your website is listed, the more accessible your website is to the public and this in turn will result in huge traffic to your website.
In layman’s terms: go to Google, and do a search for ‘kids parties’, and a website appears number one displaying relevant content on kids parties (maybe even selling products or their service) – this is due to an effective and well implemented SEO strategy. Google ranks websites based on two primary processes – onsite optimization and offsite optimization.
Onsite Optimization is basically optimizing an entire website (each and every web page), and this entails tweaking the content and everything within the content (links, images, style etc.), as well as certain HTML tags, and regularly modifying the website structure and content in order to improve your organic rankings on search engines. Search engines use ‘bots’ or ‘spiders’ which are algorithms that crawls all the pages of your website. Once complete, the ‘spiders’ then allocate a rank for your website and this rank is the rank you see on search engines when doing a search.
Offsite Optimization or link building is one of the most important techniques of SEO and involves acquiring links from other well ranked, credible or popular websites. The more websites that links (or points) to your website (especially if that website has similar content), the more credible and valuable your website will appear to search engines – this is like a stamp of approval from other websites endorsing your website. The higher the number of quality links you receive, the better your link popularity and rankings become.
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SEO Agency, SEO Agents - specialising in Search Engine Optimisation
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